Vertical industries

Recently, I had the pleasure to talk with marketing executives at some financial institutions and retail banks in mainland Europe. You might not immediately think “pleasure” when thinking about banks but to me, it really was a pleasure. The reason: during these conversations, I was surprised to see how...
Bank
Atos Origin expertise and the EFMA (European Financial Management & Marketing Association), recently released the results of European research regarding the use of CRM in banks. The survey found that the Customer Relationship Management rules applied by banks “before the financial crisis” are no longer valid and that the...