Social media marketing

The trust B2B buyers place in their professional networks - source IDC via and with LinkedIn - click for full PDF
In case you believed we can forget about social media in marketing and business, here's a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers "studied social media" to SUPPORT purchase decisions. Even more impressive: 84% of C-level/VP executives in the research also...
Importance of social business 2013
Social business and the use of social media and technologies for marketing (social media marketing) both still have a long way to go, certainly regarding maturity, integration, processes and ROI. However, at the same time the speed of 'social' adoption and of the social/digital reality outpaces the speed of...
Social media monitoring
Social Business is not just about marketing. It’s also about monitoring. Especially during the last six years, companies moved from a “fatalistic attitude” regarding social media (“my competitor is on Facebook, what do I have to do? Well, let’s sign up…”) to a broader consciousness of the "social value." The...