Smart data

By Gianfranco Cuzziol
Data-driven content marketing rocks, Eric Ingrand says. In a workshop filled with best practices and cool case studies, Eric and Gianfranco Cuzziol will cover how data analytics can help content marketers build a sharp and measurable content strategy in this age of data-driven marketing. Don't miss this workshop at i-SCOOP's...
Four Vs of big data
One of the themes of CeBIT 2014 was big data. In fact, it's one of the core themes of most events I've been attending the last months. Big data is everywhere: marketing, analytics, information management, healthcare, the list goes on. And despite discussions and debates in the area of...
Enterprise content management – integrated social connected and multichannel – source AIIM – PDF opens
Content is one of the most debated and often hyped topic in marketing and business nowadays. Yet, beyond the scope of content in marketing and content in a collaboration and social business context, a much broader evolution is going on in the company-wide adoption and holistic approach of information...