Sales

Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal anymore. It is – or should be – a basic component of your business DNA. All customer experiences must be optimized to move beyond the...
Kristin Zhivago at the Fusion Marketing Experience Antwerp 2012 – picture by Remy Bergsma
Even in the last few months, customer buying processes have changed. Are you keeping up? How can you make sure you’re keeping up? Buyers are now so savvy and determined that they don’t waste any time on any seller who “doesn’t get it.” They have absolutely no patience for sellers...
The roadmap to revenue
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy and when starting to read it, I immediately realized that she is spot-on with her book that spares us from fancy...