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The roadmap to revenue
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy and when starting to read it, I immediately realized that she is spot-on with her book that spares us from fancy...
Trust is broken
How do you sell on social? There are many ways. Let's not forget social is an umbrella term that can be used for a vast range of marketing tactics, business functions, branding purposes and more. However, when it boils down to social media and sales, a.k.a. social selling, being...
Koen De Witte
In a previous post I explained why B2B CRM systems are not the best friend of sales teams, according to Leadfabric's Koen De Witte. In this post a look at how Koen thinks B2B CRM systems…can become the best friend of the sales team. Remember how we looked at how...