Digital marketing Archives

The state of content marketing in Europe

Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP's Content Marketing Conference 2014 in Antwerp and marketing director at law firm Kennedy Van der Laan. AJ was one of the participants at our content marketing roundtable...

Content curation: overview, benefits, goals and tools

One of the hot topics in content marketing is content curation. It can play a role in achieving various goals, depending on how, where and why you use it. Whereas content marketing in the strict sense mainly revolves around identifying, creating and sharing content in order to meet business...

10 blogging, content and social media metrics – how to improve them

A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your business and marketing strategy requires a full analysis of metrics and KPIs (Key Performance Indicators)...