Customer loyalty

Net Easy
Although there is increasing attention for the Customer Effort Score, an "alternative" to the Net Promoter Score, introduced by the CEB (Corporate Executive Board), many questions about it, as well as discussions comparing NPS and CES, remain. Some say Customer Effort Score is far better to predict customer loyalty while...
Through multi-channel interactions and delivering the right content and information at the right time and in the right environment and context, we can optimize the relevance and return of everything we do as marketers. Omnichannel marketing and omnichannel retail, as they are called now and then, are hot. And the...
Brand advocates are among the most powerful sources of social recommendations, word-of-mouth and sales in this social era. However, businesses ignore or forget many possibilities to enhance brand advocacy tapping into the power of specific groups, including loyal customers. 27.5% of marketers even admit they have not mobilized brand loyalists...