Content marketing

i-SCOOP Content Marketing Blog: content marketing advice, interviews, research, expert opinions and strategies.

Linkfluence acquires scoop.it
French social data intelligence company Linkfluence has raised 18 million euros and is expanding its operations with the acquisition of content curation pioneer Scoop.it. While Scoop.it probably rings a bell among content marketing experts across the globe, Linkfluence might not yet (the company is strong in Europe and Asia). Expect...
Social media and social networks have come a long way since the early days of Facebook and Twitter. Social media marketing has become part of virtually every integrated marketing approach and it's almost impossible to imagine a content marketing strategy without a social content marketing component (commonly known as...
content-distribution-concept
The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make. For instance, depending...