Content marketing

i-SCOOP Content Marketing Blog: content marketing advice, interviews, research, expert opinions and strategies.

Social media and social networks have come a long way since the early days of Facebook and Twitter. Social media marketing has become part of virtually every integrated marketing approach and it's almost impossible to imagine a content marketing strategy without a social content marketing component (commonly known as...
content-distribution-concept
The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make. For instance, depending...
Visual storytelling
This post is a sligthly modified version of a post originally published on the Wunderman EMEA blog. Brands are increasingly focusing on digital storytelling. It's part necessity as getting the attention of consumers is harder and storytelling is an other way of engaging people that proves to be effective. This...
Quantifying the cost of inefficiency in your content production process
In March and April 2015, content marketing software vendor Kapost (now turned marketing content software vendor, there is a tiny difference, more on that evolution below) and Gleanster conducted an online survey of 3,048 marketers. Based on the results, Kapost released a report and an infographic on the quantification of...
Surviving and thriving in the content marketing jungle
Curata, vendor of a professional content curation and content marketing software platform, recently conducted research on the tactics and technology over 600 marketers used to optimize the return from their content. In the research the company found a group of marketers that seemed to stick out because of their more...