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Social media campaign management: Spredfast; a name to remember

End of last week, social media campaign management platform Spredfast has gone live. Yesterday I started testing it, and I must say, I am impressed. I sent a mail to co-founder Kenneth Cho (and...

Jim Sterne: the customer is more visible than ever

Jim Sterne is among many other things, Chairman of the Digital Analytics Association. In this interview, Jim shares his views on the role of social media marketing, obviously looking at analytics and metrics/ROI of...

Brand reputation management and social monitoring technology overview

Dave Chaffey wrote a very informative post on online brand reputation management and the tools you can use to get started. With help from Michael Brewer of Clerestorey, Dave recently posted a comprehensive directory of...