Tag: predictive analytics
The new technologies marketers intend to use
The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers.
US marketers are more pessimistic about the impact of new touchpoints on...
Business risks and the double role of technologies in the insurance industry
Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context. Digital technologies and innovations, the increasing digital communications behavior of consumers, feedback and comparison websites,...
