Tag: Jay Baer
Jay Baer on usefulness and true customer value
Creating business value increasingly equals creating customer value. Customer-centricity isn't a goal anymore, it's the basis. And usefulness is key to achieve it: remember the crucial role of the customer's voice and of intent...
The conversion trinity: lessons for content marketers
Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization".
When going through one of the presentations Bryan gave at an edition of our Fusion Marketing Experience...
Content marketing and PR: a deep dive with Frank Strong
Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content marketing and PR (and social) earlier when covering an event...
