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Google Gmail Priority Inbox: why worry?

The big debate in the email marketing community this week is the introduction of Google’s Gmail Priority Inbox. The service will allow the Gmail user to classify incoming mail in a way that is...

Email deliverability is increasingly a matter of engagement and relevance

In this interview, Mario Marlisa, Channel Relations EMEA at Return Path, shares his views on the email deliverability matter. In case you don't know what the company does: Return Path helps commercial email senders...