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Dela Quist: social media marketing suicide?

Here’s something to think about, email is the only channel which is not controlled by someone else – it’s controlled by the consumer who wants email marketing. With every other marketing channel, you have...

Dela Quist: unlocking the branding power of email marketing

A problem email marketers have is that every time they send an email it’s got to be perfect. Everyone has to open, click and buy for success and if one person doesn’t it’s because...