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The state of content marketing in Europe

Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP's Content Marketing Conference 2014 in Antwerp and marketing director at law firm...
Lee Odden at the i-SCOOP Fusion Marketing Experience in 2012 – picture by Remy Bergsma

Lee Odden: the future of content and content marketing

After the kick-off keynote by Joe Pulizzi at the recent edition of Content Marketing World in the US and the keynote by Jay Baer, who was one of the keynote speakers at the first...

Joe Pulizzi: content marketing strategy first

Earlier this week, we posted about Lee Odden’s interview with SAP's Michael Brenner on content marketing at the occasion of Content Marketing World and the content marketing eBook Lee published. In the interview the...