Tag: buying journey
Prospects want frictionless experiences too – emotions in B2B buying and selling
How do you solve the buying disconnect in B2B and complex buying journeys? For starters by realizing there is a disconnect and that buying AND selling have both become more complex overall. And by...
Road to revenue: feel your customer and facilitate the buy
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”.
She sent me a review copy and when starting to read it,...
