The undervalued enabler and accelerator of digital transformation: security

Just as technologies and societal/business evolutions are transforming the ways we organize activities such as marketing and customer service, other important business activities are rapidly impacted as well. This is also the case for...
Professional speaker Bryan Eisenberg

Optimize for people first – connected improvement beyond technology and marketing

Marketers always had a tendency to optimize for channels, media and the technologies they used. Up until the arrival of tools to optimize for journeys, touchpoints and individual experiences it was hard to do...
Enterprise networking infrastructure concept

The impact of changing worker behavior on enterprise network infrastructure

The impact of the increasing digital expectations and behavior of workers in the age of digital business is inevitably is felt on the level of network infrastructure. With the mixed network infrastructure reality of...

The digital transformation agenda 2016: research and analysis

Ever more service providers, ICT integrators, software firms and IT vendors are coming up with solutions for digital transformation. Digital transformation priorities are mainly driven by an intent to gain a competitive advantage (Pegasystems). They sponsor...

Why digital transformation fails: ignoring staff and stakeholders

There is ample research on the reasons why digital transformation initiatives fail. We'll mention one piece of research below. However, based upon experience and many discussions over the past few years, here is a key...

Mobile data traffic from smartphones soars as smartphone market growth slows

If you think there is a lot of mobile data generated by smartphones, hold on for much more. According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X...

Marketo gets acquired and joins Return Path in the Vista Equity Partners portfolio

For years the question hasn't been if but when and by whom Marketo would be acquired after so many of its marketing automation competitors became part of one of the bigger marketing technology stack...