i-SCOOP blog

i-SCOOP blog

Marketing technology concept

The new technologies marketers intend to use in 2017

The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers. US marketers are more pessimistic about the impact of new touchpoints on...
Trust is broken

The time to rethink influence, thought leadership and trust is now

Trust in major institutions, media, business, CEOs, government and social (to name a few) has sunk to an all-time low since Edelman started publishing its annual Trust Barometer in 2012. CEO credibility dropped 12 points...
Manufacturing concept

The Internet of Things in manufacturing: benefits, use cases and trends

The manufacturing industry is the vertical where most Industrial Internet of Things (IIoT) projects are realized and by far the market where most IIoT investments are made. Moreover, manufacturing isn't just the clear leader in...
Internet of Things ecosystem context

What is the Internet of Things? Internet of Things definitions and segments

Everyone speaks about the Internet of Things (IoT). So it's important to know what we're really talking about in order to understand eachother, starting with an Internet of Things definition and an overview of...
Internet of Things concept

Internet of Things – IoT guide with definitions, examples, trends and use cases

The Internet of Things (IoT) is an essential driver for consumer-facing innovation, data-driven business opportunities, industry transformation, new consumer applications and even entirely new business models and revenue streams across all sectors in the...
IoT concept

IoT spending 2017-2020: Internet of Things industry drivers and investments

The Internet of Things is a key driver of digital transformation for years to come, despite all the negativity surrounding IoT by people who see it as a thing. Global spending on the Internet of...
Smartphone and smart city concept

Research: smart city best practices as learned from existing initiatives

We've previously covered how smart city projects are taking a prominent role in existing IoT (Internet of Things) projects and how the challenges to realize a true smart city require (open) data capabilities. Visions for...

Marketers increase spending in paid social in 2017 – is it smart?

Social media and social networks have come a long way since the early days of Facebook and Twitter. Social media marketing has become part of virtually every integrated marketing approach and it's almost impossible...