The digital transformation agenda 2016: research and analysis

Ever more service providers, ICT integrators, software firms and IT vendors are coming up with solutions for digital transformation. Digital transformation priorities are mainly driven by an intent to gain a competitive advantage (Pegasystems). They sponsor...

Why digital transformation fails: ignoring staff and stakeholders

There is ample research on the reasons why digital transformation initiatives fail. We'll mention one piece of research below. However, based upon experience and many discussions over the past few years, here is a key...

Mobile data traffic from smartphones soars as smartphone market growth slows

If you think there is a lot of mobile data generated by smartphones, hold on for much more. According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X...

Marketo gets acquired and joins Return Path in the Vista Equity Partners portfolio

For years the question hasn't been if but when and by whom Marketo would be acquired after so many of its marketing automation competitors became part of one of the bigger marketing technology stack...

Human nature and technological enablement: the dilemmas of collaboration

A manager at my first job used to say that management is about getting things done. You have heard variations on the same theme such as 'management is getting work/things done by using xyz'. The...

Digital business transformation – close the gaps, connect the dots

Organizations change, restructure, innovate and transform themselves constantly. Up until recently these activities were mainly ad hoc, isolated, reactive and limited in time, scope and desired outcomes. The rather siloed and often hierarchical ways in...
Respecting data is respecting people and earning trust

Do consumers share data because they trust or distrust you?

Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on the perceived value of the benefit. It’s the principle of good...