Content Marketing Conference 2014

Jay Baer at the Content Marketing Conference 2014 - picture by fellow speaker and content marketing pioneer AJ Huisman

Jay Baer at the Content Marketing Experience Conference 2014 – picture by fellow speaker and content marketing pioneer AJ Huisman

Helping organizations succeed with content marketing by creating customer value and business value using content marketing That’s what the Content Marketing Experience Conference 2014 was all about.

Organized in Antwerp (Belgium) by i-SCOOP, the Content Marketing Experience Conference was the ‘place to be’ for everyone interested in an integrated content marketing and management approach.

The keynote sessions at the Content Marketing Conference 2014

Jay Baer: Youtility: Why Smart Marketing Is About Help Not Hype

Keynote speaker Jay Baer

Jay Baer

Jay Baer’s presentation “Youtility: Why Smart Marketing Is About Help Not Hype” delivered a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Youtility: Jay Baer on usefulness and true customer value

Lee Odden: Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking

Lee Odden100

Lee Odden

Lee Odden’s presentation “Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking” presents a compelling and effective approach for content marketing to win the hearts, minds and wallets of your customers.

Lee Odden: integrate to be the best answer

Mike Corak: “Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird”

Keynote speaker Mike Corak

Mike Corak

Mike Corak’s presentation, “Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird” provided valuable insight as search engines move away from keywords and into semantics to find the best answer for a users’ inquiry.

Mike Corak: topics, not keywords: how to make content work for brands

Doug Kessler: Taking a Stand: Content Marketing as Evangelism

Doug Kessler

Doug Kessler

Doug Kessler wants brands to take a stand. Everyone says content marketing is not about selling but they’re wrong, Doug says. It’s always about selling something critical: your world view and your position on the critical issues that shape your market.

Doug Kessler: taking a stand – content marketing as evangelism

The Horse’s Ass: how social becomes a currency

Danny Devriendt

Danny Devriendt

Social media, real time marketing and content marketing became the new normal. Classical push advertising evolves. Content is what shapes the opinion people have. It’s what they remember.

Danny Devriendt: stories and how social becomes a currency

Other speakers included:

Relive/discover the Content Marketing Experience Conference 2014 in Antwerp.

Below is a list of resources, interviews and more about the Content Marketing Conference Europe 2014 in Antwerp.

Content Marketing Conference 2014 Antwerp YouTube playlist

Links, tweets, images and thoughts by attendees, speakers and people following the event. A social overview.