Helping organizations succeed with content marketing by creating customer value and business value using content marketing That’s what the Content Marketing Experience Conference 2014 was all about.
Organized in Antwerp (Belgium) by i-SCOOP, the Content Marketing Experience Conference was the ‘place to be’ for everyone interested in an integrated content marketing and management approach.
The keynote sessions at the Content Marketing Conference 2014
Jay Baer: Youtility: Why Smart Marketing Is About Help Not Hype
Jay Baer’s presentation “Youtility: Why Smart Marketing Is About Help Not Hype” delivered a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Lee Odden: Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking
Lee Odden’s presentation “Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking” presents a compelling and effective approach for content marketing to win the hearts, minds and wallets of your customers.
Mike Corak: “Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird”
Mike Corak’s presentation, “Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird” provided valuable insight as search engines move away from keywords and into semantics to find the best answer for a users’ inquiry.
Doug Kessler: Taking a Stand: Content Marketing as Evangelism
Doug Kessler wants brands to take a stand. Everyone says content marketing is not about selling but they’re wrong, Doug says. It’s always about selling something critical: your world view and your position on the critical issues that shape your market.
The Horse’s Ass: how social becomes a currency
Social media, real time marketing and content marketing became the new normal. Classical push advertising evolves. Content is what shapes the opinion people have. It’s what they remember.
Other speakers included:
- Kelly Hungerford
- AJ Huisman
- Eric Ingrand
- Frank Hartkopf
- Gianfranco Cuzziol
- Ingrid Archer
- Patrick Maes
Relive/discover the Content Marketing Experience Conference 2014 in Antwerp.
Below is a list of resources, interviews and more about the Content Marketing Conference Europe 2014 in Antwerp.
Content Marketing Conference 2014 Antwerp YouTube playlist
Links, tweets, images and thoughts by attendees, speakers and people following the event. A social overview.